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The Interaction approach

Develop your people, deliver results…

This is our firm belief – and that of our clients. Developing greater emotional intelligence is the precursor to success. But the journey we take to achieve this isn’t simple. Different industries, different cultures, different needs must all be considered. No two organisations are the same, so neither are our programmes.

This is why we use a tried and tested approach to working in partnership with our clients – one which we know does deliver great results – whatever their situation. 


The need

We start and finish with your needs. For us, no two organisations are the same so neither is our approach - we work hard to understand the specifics behind your training needs.

Typically it’s about bringing about behavioural change because of:

  • large-scale organisational or culture change
  • leadership initiatives
  • broad-based skills enhancement
  • a drive for talent

And sometimes it’s simply because organisations recognise they need to invest in and develop their people to keep them engaged, committed and performing to their peak. 


Our consultants not only consult, but they also design and deliver training. That way you know who and what you’re getting – and quickly build a strong relationship with your key contacts.

We’re renowned for our professional, expert and approachable team. People who work in genuine partnership and go above and beyond to ensure your needs are met, if not exceeded.

And perhaps that’s why many of our clients have been with us for many years. Our reputation and results have carried us through numerous client and organisational changes.

We support our clients 100% but equally we challenge if we feel there might be a different way of achieving better outcomes. We call this true consultancy.




We firmly believe that an experiential approach brings about the best behavioural results. As the saying goes,

"Tell me and I forget, teach me and I may remember, involve me and I learn".  Benjamin Franklin

This could be a task, activity, business simulation or role playing work with actors. It could be a focused conversation, coaching or group discussion. We don’t have a fixed ‘one size fits all’ approach. Instead we use a blended approach to ensure the right training methods achieve the right results.

The ‘glue’ of expert facilitation holds our design together with relevant theory inputs used to support understanding. 360 degree questionnaires and applied psychology are a core part of our offering too – proven to provide greater self-understanding and insights. This could be MBTI, Insights, HBDI or JCA ei.

In fact emotional intelligence principles inform our design approach, wherever the start-point.  

We also hard-wire our design into the business. Transferring the learning back to work, the ‘so what?’ of training is intrinsic to our approach. This could include briefing line-managers, focused pre or post work – and always a robust action plan to ensure your training spend generates the best possible results.  


Engaging, pragmatic, business focused

That’s what participants say about our programmes. Our down-to-earth and experienced facilitators are renowned for quickly building trust with participants. The result is a positive and fun learning environment.

The difference is that we always ensure participants focus on what they can apply back at work that’ll make a genuine difference – we don’t do learning for learning’s sake.

I can’t thank the Interaction team enough for all their positive and critical input. You made the experience so rewarding, memorable and enjoyable
— Delegate

Our delivery style is inclusive, interactive and contemporary with market leading facilitators with broad organisational experience who are credible working at all levels of a business.

We have a large facilitator team, which means we can always put a team in place to meets your needs.  

With over twenty years in business, we know what good delivery looks and feels like - and don’t settle for anything less. 



What does good look like? This is a standard question we’ll ask to make sure we fully understand what you want to achieve. We know how important it is to have robust measures in place to evaluate return on investment (ROI) and justify business expenditure.

We work in partnership with you to recommend evaluation measures which are tailored to your requirements, then build these aspects in to our training programme design.

Standard reaction level questionnaires, delegate pulse surveys and line-manager/mentor surveys are some of the common ways in which we can add value, but there’s much more.




As they say, the proof is in the pudding. Did we achieve what we set out to? Although we always formally address this at the end of a project, our approach is one of ongoing continuous improvement.

As work unfolds, we constantly challenge ourselves, and you, to understand how projects are delivering against expectations.

We set the bar high and have been told that our ability to be adaptable, responsive and flexible sets us apart from other training providers - and for that we are proud.

We’re experienced and agile, comfortable to flex from the outset - in order to ensure you get the outcomes you need. 

Incredibly adaptable and flexible consultative style, avoiding the common trap of many other consultancies of simply telling clients what they should do...Truly facilitative and encouraging whilst balancing the need for challenge and support.
— Client